Will BlackPink survive the 'Seven Years of Ma'?

For girl group BLACKPINK (Jisoo Rose Jenny Lisa), the "7th year of Ma" has arrived.

BLACKPINK, who burst onto the K-pop scene on August 8, 2016, will celebrate their seventh anniversary on August 8. It seems like only yesterday that BLACKPINK was announced as the new girl group launched by YG, succeeding 2NE1 as the top hip-hop girl group of the second generation, but the group's achievements over the past seven years have been tremendous.

On August 8, 2016, YG CEO Yang Hyun Suk personally presided over their debut showcase, and BLACKPINK showed off in front of the press with overflowing confidence. From their debut album "SQUARE ONE," which included their debut songs "Whistle" and "Boom Boom," to songs like "Like the Last Time" and "STAY," BLACKPINK received good reviews from the industry and swept the year-end rookie awards, Since 2018, when he finished warming up, he has become a global artist worthy of his accumulated experience, releasing songs such as 'Tudu Tudu', 'Forever Young', 'Kill This Love', 'How You Like That', and 'Lovesick Girls', which emerged as the best hits of the time.

Blackpink, whose comeback was eagerly awaited by being placed in a jewelry box with YG's unique mystique, succeeded in making their fewer releases shine and become more precious, while also creating a synergy that exploded their charm as a team and as individual members, which was expressed in the highest number of YouTube channel subscribers, the highest number of individual Instagram followers, and the presence of global ambassadors for major luxury brands.

It's safe to say that BLACKPINK has hit a career high this year. Armed with the authentic YG style, their second album "THE ALBUM" became the first K-pop girl group to reach the top of the Billboard 200 chart, and the group also reached the top 100 on the UK Official Albums Chart, making them a huge success not only as celebrities but also as global music artists. BLACKPINK's No. 1 on the Billboard 200 chart was the first girl group to top the chart in 14 years since DANITI KANE in 2008.

BLACKPINK's personal life was also colorful. In addition to Jenny, who was in the spotlight for her rumored affairs with the hottest K-pop stars of the time, such as EXO's Kai, BIGBANG's G-Dragon, and BTS's V, Lisa was in the spotlight for her affair with LVMH's son Frédéric Arnaud, Rose was in the spotlight for her affair with actor Kang Dong-won, and Jisoo recently admitted to being in a relationship with actor Bo Bo-hyun, putting a spotlight on BLACKPINK's affair history.

Whether BLACKPINK and YG will re-sign remains a question mark. BLACKPINK, who are currently on a 1.5 million-strong world tour, held a successful 55,000-person solo concert in Paris, France, in July, and are scheduled to perform in Los Angeles on the 26th. While there is no official confirmation of a re-contract, even if the contract has expired by the date, it is possible to envision a contractual relationship accompanying the performance if both parties are willing.

BLACKPINK and YG, who have been known for their taciturn but positive mood until recently, will continue to work together. BLINK is hoping for a happy ending.